How To Avoid Bias In Questions

Are you interested in asking questions in a way that will inspire visitors to answer them?

When you first start using UserFeedback we help you publish your first survey right away with our starter questions:

  1. What do you like about this page?
  2. What would make this website better?
  3. Did you find the information you were looking for on this page?

These are great ways to get instant feedback from your site visitors.

But if you’re looking to customize your question, it can be a bit tricky to ensure it yields the most valuable insights.

The best kind of feedback are ones that are truly representative of your audience, and one of the key principles to focus on is avoiding bias. Bias in your questions can lead to skewed responses and less accurate data.

To construct the most effective questions, you’ll want to:

  • Use words that don’t push people to one answer
  • Make your questions easy to understand
  • Ask one thing in each question, refrain from questions like “Is our website user-friendly and visually appealing?”
  • Avoid questions like, “Do you love our content?”
  • Be aware that people might answer what they think you want to hear.
  • Keep an open mind to all types of responses.

If you can ensure you don’t use emotionally charged words or leading phrases, stay clear of questions that contain assumptions which will lead to impartial responses, and craft precise easily understandable questions, this will help you receive clear and valuable feedback that you can then use to optimize your website.

That’s it! Now you know the basics of avoiding bias in your UserFeedback surveys.